Work
Work that had to hold up in a live venue: platforms moved off closed vendors, software built for the counter, and the occasional proposal clearly labeled as one.
Operator problems I have solved directly
These are client engagements where the work had to hold up in a live operating business, not just in a prototype.
Client Case Study
An Ohio Tasting Room Was Losing 500 Visitors a Month. Here's What Stopped It.
Uncorked Wine Tastings opened to a wave of discovery traffic. By December, that wave had crested and the site was losing about 500 sessions a month with nothing to replace them. My Pub Marketing took over in January. Five months later: email open rates reached 76% on the best campaign, organic search went from zero data to daily traffic, and monthly sessions levelled off.
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Client Case Study
The Memorial Tournament Puts 100,000+ Fans in Dublin. Two Venues Decided Not to Wait for Walk-Ins.
My Pub Marketing built a four-phase Meta campaign around the tournament's timeline for Apothecary Bourbon & Cigar Lounge and Uncorked Wine Tastings. The result: 1,289 landing page views at $0.71 each, and a retargeting phase that returned $0.43 per landing page view at 5.82% CTR during the most competitive ad inventory window of the local year — all on a budget sized for a local venue, not a regional chain.
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Client Case Study
Completed
Unifying Retail E-Commerce and Club Allocations on Commerce7
How a self-pour tasting room moved from a patchwork of disconnected tools to Commerce7 as its system of record, with a companion app that keeps the counter fast.
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Client Case Study
Live, phase 1 complete
Building an AI Planning Assistant Clever Parties Can Put Its Name On
How Clever Parties, a founder-led experience brand, turned a promising AI demo into a planning tool it can put in front of guests.
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Client Case Study
Proposed
Proposed: Replacing the Wine Club Binder With a Tablet That Works Without Wi-Fi
A proposed design for moving monthly club check-in at an independent market and wine shop off paper binders and onto a fast, offline-ready tablet tool.
Read Case StudyMore work is in progress and appears here as each client approves the write-up. Ask about anything not listed.
