Notes on hospitality tech, DTC strategy, wine club operations, and building useful things.
Most tasting rooms have an email list. Almost none have an email program.
There’s a difference. A list is a collection of addresses. A program is a system that turns those addresses into return …
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Most wine club members do not leave because they stopped loving your wine. They leave because communication goes quiet between moments of purchase.
That quiet gap is where retention breaks. Wine club …
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There’s a version of this story where I tell you the trip was research.
It wasn’t. I went to Porto because I love wine — the kind of love that makes you book a full day touring quintas up …
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It’s a pattern we all recognize in the tasting room world: a packed Instagram feed, a loyal local following, hundreds of likes on last Saturday’s pour — and a slow Tuesday that nobody can …
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There’s a version of this story that ends with you paying a developer $15,000 for an app that’s basically your website with a home screen icon. Guests download it once during a slow …
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In 2021, the craft beer market was still riding a decade-long wave. New breweries and taprooms were opening across the country, many of them run by small teams who were passionate about their product …
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Most tasting rooms aren’t running a wine club — they’re running a spreadsheet with a recurring billing problem. If you’ve ever had a member call asking why their card was charged …
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(Originally Published on Medium.com)
I love to cook, but I rarely have recipes for food I like to eat (Asian, Mediterranean, etc.). When AI assistants hit the mainstream, I found myself prompting them …
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