Why Your Tasting Room Email List Isn't Driving Repeat Visits (And How to Fix It)
Most tasting rooms collect email addresses and then wonder why nobody comes back. The problem isn't your list size — it's what happens after someone signs up.
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Writing
Blog
Operator-first writing on the real problems independent tasting rooms face: where revenue leaks, why digital systems fail, and what actually works to fix them.
Wine Club Email Automation: What Independent Wineries Can Learn from Enterprise Marketing
A practical breakdown of the five automated email sequences that reduce wine club churn, improve renewal rates, and increase repeat visits for independent wineries.
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I Didn't Go to Portugal for Work. That's Exactly Why It Made Me Better at My Job.
A full day tasting through the Douro Valley — and what quintas, Vinho Verde, and a port lodge in Vila Nova de Gaia taught me about the systems independent tasting rooms are missing.
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You Can't Build a Bar on Rented Land
Most tasting rooms quietly lose 15% of their repeat revenue between visits. Here's the three-channel digital stack that stops the leak — built for independent taprooms and wineries.
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What a Companion App for Your Tasting Room Should Actually Do
Most tasting room apps are glorified websites with a home screen icon. Here's what a companion app needs to do to earn a place on your guests' phones — and drive real retention.
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From Platform to Partner: How My Pub Marketing Started — and Why It Changed
My Pub Marketing began in 2021 as a website platform for craft breweries that never found its market. Here's the honest story of the dormant years — and how it was reinvented in 2025 into an outsourced digital operations practice for tasting rooms and DTC wine businesses.
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How to Choose the Right CRM for Your Wine Club
Most wine clubs run on spreadsheets or point-of-sale bolt-ons. Here's how to evaluate CRM tools built for DTC wine operations — and what actually matters for member retention.
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Vibe Coding: How I Used AI to Build a Mobile App — Until Compliance Broke the Flow
A firsthand account of building the My Head Chef mobile app using AI-assisted coding — and the moment app store compliance requirements forced a rethink of the entire architecture.
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